March 21, 2011
e-commerce “troika” from the network economy, which is the most profitable company? Many people would say that the network industry four famous male – AOL, Yahoo, Amazon and ebay. However, in practice, the network is not only the economic benefits of these Internet companies exclusive. On the contrary, when the network company in the capital markets, while receiving cheers, like Intel, Cisco and Dell that sell hardware, traditional enterprises through e-commerce groan shocking real interests.
Intel sales network in fiscal 1999 $ 10.5 billion, one-third of total sales revenue. Cisco sales of $ 9.5 billion network (currently more than Intel), the total sales revenue of 80%; Dell Internet sales income 6.1 billion, 40% of total sales revenue. Through e-commerce revenue is half of three hardware giants.
Intel networking strategy to carry out relatively late, but in order to allow the network to become the company new sales channel, Intel gave a carefully prepared, including network infrastructure, business processes, customer service, etc., And a shot that is full of generous – the first month of Internet sales reached $ 1 billion. Cisco implementation of the first network marketing strategy, the company has basically all business focus to the network, eliminating most of the intermediate links, routers and other network equipment directly to users. Cisco Network strategy is the most successful point comprehensive online technical support – use the Internet to be fast in a timely manner to various parameters of the device tells the user. Bring e-commerce sales of high and low sales costs, Cisco IT has become the most profitable industry in the history of the company. Dell Internet sales and the company traditional line of succession, the company business model is comprehensive and customers to maintain contact orders made. Dell currently has 30,000 pages, built specifically for large customer service page for the retail establishment of personalized service. PC maker Dell is now the fastest-growing and most enterprising companies.
In fact, the IT industry is the most fertile soil for e-commerce: customers who have some knowledge of the network, the first to accept the concept of e-commerce, enterprise computer management system is perfect, and everything is set. The above three companies conduct e-commerce success is that they are in a certain time, certain conditions must be done first thing to do.
(b) the veteran New Biography
heyday of the Internet economy, the traditional companies must be eliminated it? Not! Some traditional companies not only to live good, and more prosperous, Express is a category. Reborn through the transformation, courier companies have to get rid of the “silly and crude,” the impression, and even became the first winner in the network economy. We all sell things online, can goods in a timely manner to the customer house distribution system, of course, is the new Internet an integral part of life. In the 1998 Christmas shopping crowds, the United States, United shipping company (UPS) of which 55% of carriers of goods, the U.S. postal system in a 32% carrier, Federal Express (FedEx) assumed 10%. UPS claims that 60% of their current business is conducted through the network, the network revenue in 1999 reached $ 5.34 billion.
However, the Internet Age Express Company is not in the past looks like. UPS in the United States established a nationwide storage and packaging systems, the customer needs in time delivery. Single-line flow distribution are the most valuable is that customers can see in the online distribution process where their goods arrive, the customer sense of insecurity to a minimum. UPS recently another trick, to provide free access to their customers, customers can view the goods flows. So UPS has been difficult to distinguish which company is the online business.
FedEx network of companies in the past had their own system, but not on the Internet. FedEx network revenues of $ 5.6 billion. So FedEx Corporation recently acquired a software company, to overhaul the system over the Internet standards, providing customers with “one-stop” service: if you sent an e-mail, the rest is all done by me.
network and e-commerce, it seems at once so that these “veterans” to find a new, more exciting positions.
(c) to create their own advantage
purchase for maintenance, repair and operation of office supplies, computer equipment, spare parts is a typical manual process, to find similar models very difficult, high cost, low efficiency, low prices for parts, transportation costs are often higher than the cost of their components.
in the United States, MRO is a 250 billion dollar market. W. W. Grainger is the U.S. motorcycle market in the MRO business, professional company. In 1996, the company realized that the Internet is to improve the efficiency of MRO products the best way to distribution. W. W. Grainger digital division president, said: “We understand that the main cost of MRO spend in the process, and the Internet to give our customers a wealth of information, saving them the cost of finding information.” In W. W. Grainger Web site has a wealth of accessories, such as a motorcycle alone, there are 4000 kinds of parts to choose from. The company also has its own distribution system or the customer can see from its 370 outlets in the removal of their parts. In 1999, the company network revenues of $ 69,000,000.
FastParts MRO company is also engaged in the project company, which provides e-commerce All the necessary equipment and coordinate the implementation of trade (from the funding to transport), and extract from a certain percentage of each transaction as income. According to the company estimates, the price offered, compared with the broker, through its purchase, the seller may be more than 50% of revenue, the buyer may pay 30% -50% less. Advantages of e-commerce is the ability to reduce transaction costs, according to economist Joseph Stiglitz theory, transaction costs is the biggest part of the parties to the transaction costs of information search, and information to find the cost of MRO is one of the largest industries. Therefore, the implementation of e-commerce in the MRO, of course, the most likely to succeed.
(d) extend their advantage
Thomas is a list of the world prestigious list of companies publishing business, if the e-commerce business, probably no more than this advantage of the company. The companies use their existing information for each company included a dedicated themselves to build a “electronic storefront” including product list, product catalog for more information and a list of goods being sold. Thomas received $ 3,000 annual management fee electronic facade. Of course, the company Web site is profitable, the 1999 revenues approaching $ 40 million.
Thomas MonicaLavin list of e-commerce manager, said: “We are the original list of the database was modified to increase the Internet, including hypertext pages, CAD images, and online purchasing our advertisers can choose to participate. “The company site does have a very rich information, including 8000 kinds of directories and directory of 156,000 companies, of which 23,000 companies with electronic facade. More information is also added, including a secret offer to key customers.
to make online information-rich content services provided by the company no longer remain in the catalog stage, they gave their new position is: buying guides and product source guide. Lavin said: “With the increased level of education customers, retrieve directory information online, offline phone, you need a deeper level of service, we will strive to tap the depth of information, to meet this demand.” – That is, if your original an information services company, but also a very prestigious and advantages of the company, or come online as soon as possible.
(e) personal financial
personal money, but how reason not everyone is an insider account. About 800 million U.S. millionaire, how to pay taxes, how to invest, how to pay the bill are, in fact, more money, and sometimes annoying people, because you need a private accountant, Mr.. But in the Internet age, the Internet as long as you can solve these problems.
MyCFO is SGL, Netscape and Heahheon (Health portal site) founder, billionaire founder of the fourth company Clark. As a rich man, once in taxes, when and which do not pay the money to pay taxes which are a time-consuming and annoying things, so Clark MyCFO company came into being – specifically for the rich man who designed computer of financial management, the equivalent of a personal chief financial officer, auditors and accountants. Perhaps because of the same feelings, the company first customer was actually Cisco CEO John Chambers. Clark moved to this kind of service online so that people from a comprehensive Internet security services system to track billing, payment, investment, tax is, of course, things effortlessly. Clark, this company has attracted a large number of venture capital.
MSNMoneyCentral is a site about personal finance. On this site you can find investment tracking and recommendations, and important sites from MSNBC financial news. Sub-sections can be related to your investment every aspect of life. The site recently added services include: electronic bill payment, limited real-time stock price index, a performance improvement of the portfolio management process, a new 401K plan procedures, and a help you find a financial Advisor tool. Most noteworthy is that many previously required to pay to get the services now provided free of charge.
Of course, this area of ??personal finance, had a reputation of Ouiken. com is a worthy leader, and it is now free.
(VI) online grocery
recognize that many people do not like to go to the supermarket, AndrewParkinson, the former general manager of Kraft, the company opened Peapod, so that consumers can re-experience grocery store warmth.
In 1990, Skokie Illinois company began experimental interactive home shopping, consumers can not only order, you can also research prices, discounts, nutritional composition and quality reports. Before 1989, no one to buy groceries through the PC, but with the popularity of the Internet-based, Peapod built this incredible business. Currently, the Internet pioneer Peapod is a competitor 5 times, serving eight major U.S. market areas and 10 million households. The company 1998 revenue was $ 69 million, the first two quarters of 1999, revenue was $ 35 million – Peapod. com The analysis found that, in the United States, more than 60% of customers the following features: both spouses work, have children, the average income of more than $ 60,000 family. The convenience of the Internet, you can make Peapod customers have more time with his family – after the heavy day work, no one wants to drag the whole family to supermarkets, shopping online is at this time tempting force.
The company has 1,400 employees in the U.S., 30% is employed since 1998. However, according to Peapod. com their views, which now provides services remained inadequate. Peapod. com that the company must continue to make the customer surprised, “must feel that our customers continue to invest, if you continue to let every customer happy, they will become your lifelong customers.” Peapod goal is to build in the U.S. grocery distribution system, If they can overcome logistical problems, the online grocery industry than software, books, etc. in e-commerce have a broader outlook.
(g)
online clothing store retail network there is an unwritten law: online game is to sell fashion products. Indeed there are many manufacturers of experiments are a failure. But there is a business challenge and success of this law, it is Landsend. com.
Landsend is a company in the clothing, bags and daily necessities ahead of veteran retailers, mail order catalog business in the past to carry out, and special attention and communication between the customer, for customers to open 800 toll-free Consulting exchange, and a dedicated customer shopping consultant. Company carried out on the Internet around the clock customer interactive service is a natural choice.
According to Jupiter research, more than 90% of customers prefer online shopping in some interactive way. Landsend. com strategy is absolutely correct. Within a year online sales jumped 300%, from 180 million to $ 6.1 million. Brass, president of e-business department, said: “The Internet provides the company global channel and communication range in 1999, the company has shipped to 175 countries, through our distribution structure of broad-based distribution, the Internet reduces the expansion of global business costs. “- as early as 1995 the company has carried out Internet strategy, there were about 100 kinds of commodities, then, the company Web site when the time comes, and gradually provides the following services: All of our merchandise, real-time , personalized interactive Purchasing Guide, and “everyone shopping” (different locations so that customers can chat online) advertising system and shopping. These technologies and services, further expanding the catalog shopping experience for consumers shopping, shopping guide on this site living expert, you can chat online to help you find what you want the goods. Many mail order catalog business to business onto the Internet, and Landsend no doubt in this regard should take the lead.
advanced technology and services to enhance the site traffic. 1999 fiscal year, the purchasing power of the 1.5 million customers visited the site. The first two quarters of 2000, has 1.4 million customers visit the site. The company Internet strategy is also very particular about carrying out the order. The company Web site did not start for shopping, online shopping is just propaganda to customers. Brass said: “The online business image must be a perfect match and the company must continue to improve the technology to the customers the most pleasant shopping experience. With the online shopping customer requirements enthusiasm, we carried out a series of work so that users have the best impression Fortunately is: the development of Internet technology, allows us to stand in front of the customer requirements. “The company is not technology for technology, but the use of customer-centric technology. For example, in its use of technology, the most well-known than the 3D model, 3D model, customers can set their own body, then put on clothes to see visual results.
(h) customer pricing
has become a traditional way of doing business – a routine: the supply side to determine the price that consumers see if appropriate, buying from it. Now this process can be reversed.
PficeLine. com is a website by the consumer price, the company president, Walker created a new business model. The site primary business is to gather people willing to take the plane tickets, hotel rooms, car and mortgage prices, after the publication of waiting for the best online sellers. The company business situation is not particularly desirable, but in the stock market was an unprecedented success. PficeLine. com1999 listed on Wall Street in early April, one week stock price rose from $ 16 to $ 80, $ 11 billion market capitalization. PficeLine. com1998 annual income of $ 35 million, but investment into $ 114 million, the first two months of 1999 it spent $ 20 million.
sense from an economic analysis PficeLine. com mode, you can show a particular advantage. It is up to the real aggregate demand, vendors and this corresponds to the supply, there is no waste to achieve a balance. For example, a flight seat to Europe, because the seat is a non-durable goods, it is likely to take off before the price suddenly, out of $ 10 so maybe you can catch this flight, the airline for you, This is a lucrative thing.
allow consumers to air tickets, hotels and cars and other commodity prices the way, has been strongly shocked the online marketing industry. In Walker world, the first volume is not, however, Walker persuaded 200 people to the site sign shop, which is forcing the traditional commercial center to re-consider their pricing model.
(nine) individual auction
This business model is exactly the reverse of electronic networks. Since the auction can be conducted in the enterprise, of course, consumers also can be.
eWanted. com is one such site. To eWanted. com website, you find yourself even though details of what items and how it intends to pay. These requirements then you will be a number of registered dealers, shops and individual sellers see that they are a commodity in a field of expertise. If their hands are the things you need, they will automatically get in touch with you (usually by e-mail, the site server will handle these e-mail, remove the sender name, address, etc.), you can the specific circumstances of the decision to buy or not buy. It works the opposite way and auction, there will always be several vendors competing to give you lower the price of their goods. This is not the same shopping experience.
iWant. com and eWanted. com, like, iWant. com Web site aims to vendors or individuals who wish to shop from where they need to find personal items together. Once the parties to get in touch, they can negotiate on the final price, the transaction through this site. If you want to find a magazine or the date any special items, and will not, as in e-Bay bid on the site as laborious.
(X) barter
blown e-commerce may be retro, so that Internet companies to do business the old way of doing business. With the shell to exchange salt, with the exchange of goods and services. At present, the offline real world, the company has stores with goods exchange service, or to companies and consumers to barter. But the latest trend on e-commerce, the industry seems to move to barter online, a number of large-scale network venture capital firms are quietly financing the emerging markets of the novice.
one has supported @ Home, Excite, AOL and Heatheon other network star venture capital firm, is sponsor of an operating business of business to business barter company – Doublebill. com. Investors and entrepreneurs that the Internet is the trading of goods and services for an excellent platform that can greatly enhance the feasibility of barter.
Meanwhile, another company began to reveal the same type of their business strategy. BarterTrust. com has acquired three entities barter base, hoping to establish a basic foundation of the traders, for the introduction of virtual barter site preparation. However, traders gathered considerable, so that traders have a full exchange of goods and services can be funded, it is these online barter industry, enterprises are facing a major challenge.
barter transactions online There are many ways, such as by BarterTrust. com business model, a user with a virtual “BarterTrust money” for their offer to provide goods, to develop trading price. For example, a lawyer, if he offer service to 100 dollars per hour, and office equipment suppliers willing to $ 100 per desk in exchange for services of a lawyer, then they can be traded, the two parties were to pay fees to BarterTrust can.
(k) Shopping counseling station
would like to know which online shopping site for quality of service high? Would like to save shopping time? You want to know the answers here.
BizRate. com is a shopping web site evaluation and statistics. This extensive collection of web shopping site on the 1700 online customer satisfaction survey results, and then the customers ordering process for these sites, selection and price satisfaction Top 5 stars. Its assessment is the most thorough and fair. You e never played with a website business dealings must be here before you take a look.
DealTime. com and other shopping sites in different places is that, even if you do not find the price of a desired product, it will continue to serve you. As long as you tell the site what kind of goods you want and your bid, it will be kept in the search for you on the Web until you find so far. Then, it will automatically notify you transactions. The site DealAgent new features available in real time between the customer and merchant links, thus saving a lot of customers waiting time.
mySimon. com For many online shopping sites to investigate, there are 1500 sites only as much as tea. It has 10 kinds of categories, the vast majority of cases, www. won. net shoppers can meet the general requirements. Can also be the site of the auction sites (such as e-Bay site) and search classified ads. It covers all the major search businesses and advertisers.
Productopia. com in the online shopping site to recommend to you before, will first provide you with a lot of relevant material. What products consumers before making a purchase, you can read it gives you a good guide, and online discussion groups to participate in on-line shopping netizens discussed.
these sites now, although not with a direct economic relationship between the consumer, but will allow consumers to make sure that they are under protection. This is its commercial value.
(l) Telecommunications Service Station
TelSave. com plans to place long-distance telephone company, long distance, mobile phones and Internet access all on one bill to simplify customers lives. If the new customer in the company online registration, online billing, pay by credit card, you can save to send the cost of billing and cash checks, and more money in online marketing.
eFax. com opening of the fax no avail. eFax. com free service has taken over 50 million users of private fax number. When someone sends you a fax, you will receive it via e-mail. This also means that you will no longer lose any of a fax, or by fax failure and a loss. This site provides fee-based services also allow you to send faxes via email, fax forwarding, as well as character recognition.
myTalk services provided allow you to dial a toll free number, use voice commands to listen and respond to the electricity in the e-mail forwarding, and can be played in the United States up to two minutes of local and long distance calls. Recently, the site also added voice mail features. This also means that people can call your myTalk number, enter your PIN, you leave a message, and give you his phone number. After listening to this verbal message, you simply say: “call his number,” you can play two minutes of free calls. This service is free, but you have to put up with it when the short commercial advertising. Currently, there are already more than 100,000 users in the use of this service.
(m) electronic payment service station
now have to pay so-called third-generation concept. Founded in 1996 Echarge. com is a global online payment company. The company recently came to China, Guangzhou and Shanghai are being paid to carry out third-generation experiments. And in different ways credit card payment, the company Internet payment technology, allowing consumers to securely and reliably in its online trading of goods in the bill charged to phone bill, or water, electricity and gas bills. This approach can give consumers confidence, no personal information and password. This approach is called the third generation of Internet payment.
For the micro-payment, you can more easily. Once the customer decides to order, choose a variety of existing methods of payment. For amount more than $ 10, you can just leave a credit card number, or by e-mail (to be kept confidential from the page on your site), fax or telephone to inform.
(n) dating service station
have friends from afar? Invite a friend but also a troublesome thing, to eight or ten calls, no one was at home may be. Let the network do this not very good?
Evite. com this site can help you automate the invitation process. You to fill in a description of the site all the parameters of the form of an event, all invitees will receive an up guide them to the site e-mail. The invitees will give you a message on the Internet, to remind each other relevant precautions. All invitees and the invitees are available at random on the message.
seeUthere and Evite, com similar, seeUthere can also help you organize online dating invitation. However, seeUthere dealing mainly with large-scale gatherings, including booking tool. This also means that you can use it to organize fund-raising and seminars and so on. You can fax, letters, postcards or e-mail contact invitees. Invitees can call back. This site can also process credit card transactions (all of these services are to charge).
(xv)
outsourcing services for small and medium enterprises (SME) who, since companies will not have specialized departments and personnel engaged in network service, server hosting is also very bothered , as all do not. So how to carry out online strategy? The answer is: outsourcing. Verio company is to help SME e-commerce company.
1999 in the second quarter, the company revenues reached $ 6.2 million. Explosive growth for the company, the company vice president of Brophy Cooperation and Development, said: “Christmas 1998, led the tide of e-commerce, many people want to move the business online, have to contact us, to seek support and cooperation, like such as river carp. “
in the coming days, ISP and web hosting market, a bright future, will be leaps and bounds. According to IDC, ISP and the United States in 2000-added services (including hosting) can be reached $ 18.3 billion and 70 billion dollars. The company estimates that SMEs can take the business entrusted to the company to pay $ 5,000 hardware and software costs, and later pay $ 35 a month and then e-commerce management fees.
through the Internet, Verio SME company offers a new world, Brophy explained: “e-commerce requires a lot of capital, small and medium sized companies do have difficulties, we offer services that allow companies to spend less trendy money, you can carry out all of the online business activities. “Verio company that: small and medium companies should concentrate on doing their business, rather than the operation and construction of the Internet. Network economy is to small and medium sized companies from the complexity of the technology management stare freed.
provide access only the first step in the company business. The company provides and manages 800 000 e-mail, production and storage of 26.5 million Web sites, and manages online businesses to open up these sites. Brophy said: “SME final demand is a comprehensive three network business, and get a complete solution.” Third party assessment that, Verio services for SME businesses, the most valuable is to provide storage and Online business development.
Brophy that “outsourcing” will be the company development, from the company software business to e-mail, site management, e-commerce will be the first Web services. Now the financial, human resources, payroll, ERP application is the object of outsourcing, the future all stare systems will be outsourced.
(XVI) knowledge of the site to sell
Rowe. com is a knowledge site. It has business to business (BB) and Business to Consumer (BC) e-business consulting capabilities. It sells two products: one knowledge, one operating management services.
knowledge of how to sell it? First, it must first build a large knowledge database. It currently provides 240,000 sites reported 3500 kinds of market reports and the 8 million discount book. With this database, it can be a way to sell leasing knowledge products. By the transaction. It is available online books, magazines, films, research reports, and then collect a certain amount for each transaction. For example, Intel had the expensive investment in Goldman Sachs research report, or to lease, no longer made so difficult.
Rowe. com The second product is designed for customers all the features of e-commerce transaction process. Published from the database, ordering system, billing, customer profiles, operational management, due to the automatic renewal. For example, a department to the company $ 79 a year subscription of a magazine, it the application process will be? Demand unit will first prepare a report, filled not have to buy the above reasons, gave his approval after examination sent orders in charge, and notify the accounting department payment, you will receive notice of each other to confirm the order, over a week, something was slowly sent. This is a process to go down, according to the study pointed out that to spend $ 25, almost magazine costs 1 / 3, which is a waste. Rowe. com to order all the processes can be completed through the network, it received $ 7 per transaction service fee. For enterprises, one minute to solve all business processes, the process takes a relatively original $ 25, it can save $ 18, why not. To Hewlett-Packard, for example, within a year up to 40 million times the transaction process, so the savings will be substantial benefits.
(xvii) the online movie
“Internet Movie Database” currently owned by Amazon. This site started from the initial selection list repeatedly. Films stored in the library as much as 216,000, it is amazing. But it is also an attractive place not only in this. Last year, starting from the information provided by the film website has its own expanding into a large-scale entertainment portal, increasing the local theater showtimes, entertainment news, film reviews, columns heaven and earth, video bulletin board (including all database film) and RealVideo video clips.
Scour website of the so-called “broadband content” is the most abundant. It is the most compelling 900 trailers, 1200 music videos and a wealth of online TV broadcasting stations. com. As traffic increases, you may succeed! It is aimed at a group needs a clear target audience, they will re-absorption of the Internet constantly feeding new knowledge, to buy all the goods related with the baby. In addition to large enterprises, these business knowledge can also be sold to individual companies. com. All search results have been editors of verification, it will not be harmful to children. You have a problem?
